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Sales is like dating

It starts with the chase, followed by a series of casual dates, leading up to a committed relationship. You need to know if your customer is really into you before investing your time in them.


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Sales is like dating. Sales, like dating, takes finesse and an instinct to know when your customer is into you or not. The first sales call is like a first date. There is excitement and fear of failure or screwing up. Extra preparation takes place.

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Years I am still in my teens

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Overall the talk was very insightful, filled with practical examples and actionable takeaways.

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About midway through the talk, I picked up on a trend after Thomas made a reference to matchmaking, in that sales is just like dating. In general, you are looking to build a relationship not just get in their pants likened to making a quick sale. Both of you know what you are after, but there is no point to just going straight for what you want, you come off as disingenuous and forward. Show your interest in the other person.

If their eyes wander like they are trying to find a reason to get away or glaze over in boredom… try to bring it back to them. Find a way to stand out.

1. don’t get right to the point

This helps in making your second contact to reference to so it hopefully brings back some familiarity and trust from your first conversation. Finding a way to be memorable and finding something in common.

Genuinely sharing interests is a great way to establish trust. It gives a talking point for both of you to move from. Asking a question where you get a one line answer is not having a conversation.

Want to discover why selling is like dating? read on.

This can certainly build up your relationship and building relationships is a great way to build up your customer advocacy. Avoid the negatives or questions that are obviously eluding to your intentions.

No date wants to feel like they have been sold or duped into some hype. It shows that you are taking the time to make that person a priority.

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For dating, try to differentiate yourself and not text or FB message all your communications. Messaging in text format loses something.

It loses some authenticity. It definitively loses tone and intention with your words which only le to miscommunication.

Read the s on if the prospect thinks you are not a great fit. The next person you meet, only ask the other person questions about themselves and avoid talking about yourself whatsoever.

It will help you be aware of how hard it is. All Rights Reserved.

Josh Ho. Published on August 18, Updated on June 17, Ask more about them vs. If their eyes wander like they are trying to find a reason to get away or glaze over in boredom… try to bring it back to them 3.

Be memorable Find a way to stand out. Ask the right questions Avoid the negatives or questions that are obviously eluding to your intentions.

Do you know more ways dating is like sales? Leave them in the comments!

1. don’t get right to the point

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